JEWELRY DESIGN & CREATION - MARKETING - BUSINESS

ANYA JEWELRY

Partner: Myself

Team: Anya Zimmerman-Smith

IN SHORT

ANYA Jewelry is my small jewelry business. I design and create all pieces and run all aspects of the business.

Based on market research and my personal creative inclinations I have designed a variety of lines of jewelry to sell. After testing those for several years I now know which pieces are most cost effective, have the highest profit margins and do best in certain markets.

I sell through commission work, Etsy, Instagram, my website, fairs and events, and at other small businesses.

Redwood City, CA

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EXPERIENCE

An inescapable love.

I have 7 years of experience doing my own private jewelry work and apprenticing and working at other studios, list below. I have learned crucial aspects of running a small business, how to market towards specific audiences, how to manage profit margins and employ competitive pricing, as well as fundamental and high end metal smithing craftsmanship skills.

Revere & Co, Menlo Park, CA 

Hedron Studio, Brooklyn, NY 

Silvera Jewelry School, Berkeley, CA

Jose Antonio Lopez, San Miguel de Allende, Mexico

Aimee Golant Metal Judaica, SF, CA

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MEDIA & BRANDING

Sharing the joy.

Since the inception of my business I have maintained a social media presence for my jewelry and a platform for purchases. This has included designing and creating a website, maintaining an Instagram and Etsy, photographing jewelry and designing a logo.