JEWELRY DESIGN & CREATION - MARKETING - BUSINESS
ANYA JEWELRY
Partner: Myself
Team: Anya Zimmerman-Smith
IN SHORT
ANYA Jewelry is my small jewelry business. I design and create all pieces and run all aspects of the business.
Based on market research and my personal creative inclinations I have designed a variety of lines of jewelry to sell. After testing those for several years I now know which pieces are most cost effective, have the highest profit margins and do best in certain markets.
I sell through commission work, Etsy, Instagram, my website, fairs and events, and at other small businesses.
Redwood City, CA
EXPERIENCE
An inescapable love.
I have 7 years of experience doing my own private jewelry work and apprenticing and working at other studios, list below. I have learned crucial aspects of running a small business, how to market towards specific audiences, how to manage profit margins and employ competitive pricing, as well as fundamental and high end metal smithing craftsmanship skills.
Revere & Co, Menlo Park, CA
Hedron Studio, Brooklyn, NY
Silvera Jewelry School, Berkeley, CA
Jose Antonio Lopez, San Miguel de Allende, Mexico
Aimee Golant Metal Judaica, SF, CA
MEDIA & BRANDING
Sharing the joy.
Since the inception of my business I have maintained a social media presence for my jewelry and a platform for purchases. This has included designing and creating a website, maintaining an Instagram and Etsy, photographing jewelry and designing a logo.